“Don't make a single Black Friday ad until you've seen the 11 video styles 7–9 figure brands ran last year (free download)”

Updated 5 November 2026

Dear ecom founder,

If you want this Black Friday to be your biggest month ever...

Without watching your ad costs climb the second November hits...

Without your best ad burning out a week before the sale even starts...

And without blowing half your BFCM budget finding out which ads were duds...

Then this is the most important thing you'll read before Black Friday.

Here's why.

Every November, every brand on the planet piles into the same feed at the same time. Ad costs go up. Attention goes down.

And most brands answer with the same tired ad. A product slideshow, a big red “50% OFF” and a stock song.

It gets scrolled past faster than a cookie banner.

Meanwhile, the 7–9 figure brands ran something completely different last year. They weren't louder. They weren't cheaper. They made more ads, in the right styles, before the money went out.

Here's the part that should worry you. The leaders ran 24 to 40 different videos in the BFCM window. If you go in with two or three, you're not competing. You're donating.

Here's the good news.

We screened 6,460 Black Friday video ads from 7 to 9-figure brands, so you don't have to. We watched 70 of them frame by frame and broke down 33.

We just finished a brand new free report, The BFCM Video Ad Playbook. The 11 styles that carried the spend, what each one looks like, why it works, and how to cut your own from footage you already have.

It's 71 pages, fast to read, and packed with styles you can cut this week.

Just enter your details and hit the button, and it lands in your inbox in about a minute.

So go ahead. Grab what took us 6,460 ads to figure out...

• The 7 patterns behind the spend. If you read nothing else, read this page. (Page 12)
• All 11 styles that carried the spend last Black Friday, each with 3 real ads broken down and a beat-by-beat template. (Page 14)
• The 8-second pre-sale ad one brand ran 109 versions of, and why early access is the one Black Friday offer with urgency people actually believe. (Page 15)
• Why the top-spending brand held its offer until 39 seconds and spent the first 12 on a silent test. (Page 19)
• The apology ad that turns a discount into a confession. “Moms, I'm so sorry if you bought this yesterday.” (Page 55)
• Your BFCM 2026 creative calendar. Five phases, five offer cards. Shoot once, edit five times. (Page 61)
• How many ads you actually need. The leaders ran 24 to 40, and how to get 24 from one shoot. (Page 62)
• The BFCM hook bank. Real opening lines from the ads we watched, each with a template you can fill in. (Page 64)
• The raw footage shot list. Film it once and an editor can cut every style in the playbook. (Page 66)
• The Black Friday edit checklist. The floor every ad in the top 400 cleared. Miss it and the ad loses. (Page 67)
• The 8 mistakes that quietly cost even big spenders sales, like the deal that never made it into the video. (Page 68)
• The Big Four worksheet. If you can't fill in a box in one line, the ad isn't ready to make. (Page 69)
• And much, much more!

Well, firstly... we're currently analysing over $230 million in ad spend.

We're DTC Video Editors. We turn raw footage into finished, optimised ads in under 24 hours for brands that are scaling hard.

For this report we screened 6,460 Black Friday video ads from 7 to 9-figure brands. We watched 70 of them frame by frame and broke down the 33 that matter most.

Every style in it is one we cut. Hooks, pacing, captions and sound, built for the feed.

And right now, you can get the whole playbook free.